Full-Stack Growth Marketer

About Upheal

Therapists got into this work to help people. Somewhere along the way, the job became evenings of notes, paperwork, and chasing insurance payments, and too many of them burn out or leave. Our mission is to bring balance back to therapists' lives. Upheal is the AI-native platform that takes the admin off their plate: session notes, treatment plans, scheduling, and insurance billing in one EHR, so the hours they get back go to clients, family, or rest.

Therapists don't switch tools because of ads. They switch because a peer told them it gave them their evenings back, or because Upheal showed up exactly when they were searching for an answer. This role exists to make both happen, systematically.

The goal

Own Upheal's organic growth. Your job is to grow qualified signups from every non-paid source by designing systems that compound: word of mouth, search, AI recommendations, and things so useful people share them. We give you the metric, the context, and a lot of trust. You come up with the initiatives.

Outcomes you'll drive

Word of mouth grows measurably. Happy therapists become visible advocates. You build and tune the loops that make recommending us the natural next step: referrals, reviews, and an honest presence in the communities where our users spend time.

Organic acquisition becomes a moat. You own SEO and AEO end to end, from technical foundations to the content and surfaces that earn rankings. When a therapist asks Google or an AI assistant what to use, the answer is increasingly Upheal, and you can show why.

Usefulness earns leads. You conceive and ship product-led growth assets that solve a real problem for a therapist before they ever sign up, and you turn that moment of value into a qualified lead.

Attention converts. You keep evolving our website so every visitor immediately sees the story that fits them, and you measure whether it worked.

The playbook keeps expanding. A meaningful share of what you ship each quarter is something nobody asked you for. You spot the opportunity, make the case, and build it.

How we work

• Small and senior. You, a Senior Marketing Lead covering product marketing, events, and social, and our CEO and co-founder as interim Head of Marketing. High trust, no layers, direct access to product and founders.
• Bets, not plans. We run scored bets with weekly metric readouts, and we kill what does not work without ceremony.
• AI as leverage. We build with AI daily and expect you to ship most of your own ideas, with engineering support for the genuinely hard parts. If you have been waiting for permission to work this way, this is the place.
• US-hours flexibility. Our community lives in US time zones. Most work is async, but sometimes you will want to be there when a conversation is live.

What we look for

• You originate. Your best past work started with your own idea, not a brief. You can tell us that story.
• You get inside the customer's head. You build a deep understanding of clinicians, their pain points, and our product, and turn that into growth opportunities nobody else spots.
• You think in systems. Loops and flywheels that compound, not one-off campaigns, and you can explain how the pieces reinforce each other.
• You have shipped. 4+ years in growth or product marketing with artifacts to show: programs, surfaces, or tools that produced measurable organic growth.
• You know search deeply. You have owned SEO outcomes before, you are comfortable across the technical and content sides, and you have a current view on how AI search is rewriting the rules.
• You work AI-first. You have built something real with AI tools in the last six months and can show it.
• You write like a human. Excellent written US English. Our audience is smart, skeptical clinicians, and one salesy sentence burns trust.
• You measure yourself. You define and pull your own metrics without waiting for a dashboard to be built for you.

How to apply

Ready to be part of something big? Skip the cover letter. Send a message with your LinkedIn profile and one thing you have shipped that you are proud of, plus a few lines on why it worked, to join@upheal.io. That tells us more than anything else. Let's change the world of mental health together!